Executive Asset Ghostwriting

You talk for 30 minutes. I deliver finished executive assets that open doors and close sales. Clear, senior-voice writing—built for founders, advisors, and fractional executives who need speed, nuance, and consistency.

Ron Kaine

Problems I Solve

◆ You have the ideas, but not the bandwidth to write them yourself.
◆ Internal teams are busy; outsourced writers miss your voice and nuance.
◆ Messaging is inconsistent across decks, briefs, posts, and proposals.
◆ Your voice excites audiences, but your written materials fall flat.
◆ Critical opportunities stall because your point isn’t packaged for decisions.

What You Get

Strategic, publish-ready, written assets that carry your voice and clarify your value.

Executive Assets are written materials that turn your expertise into clear, decision-ready narratives that earn attention, build trust, and speed approval. A few examples follow.

Authority Articles: persuasive short pieces to frame your POV and drive inbound.
Signature Docs: executive narratives that position you and your offer credibly.
Framework Blueprints: named models that make your method easy to adopt.
Two-Page Explainers: concise overviews that align leaders, sales, and product.
Promo & Proposal Support: executive summaries, one-pagers, talk tracks.

Reuse Multiplier: 1 Flagship Asset →
post ◆ email ◆ slide ◆ brief ◆ newsletter ◆ script

How It Works

◆ Voice Session within 30 Minutes:
Recorded interview to capture insight, tone, and examples

◆ Asset Draft within 10 Days:
Structure, write, and design a clean, executive-ready asset

◆ Polish & Repurpose:
Refine, approve, and adapt for posts, briefs, slides, and email

❖ INPUTS I’ll Request:
Any relevant deck, doc, metrics, and audience context.

❖ OUTPUTS You’ll Receive:
Final files (doc/pdf), source text, and reuse snippets.

Packages & Pricing

Starter Asset, $2K–$4K:
A flagship deliverable from a single Voice-to-Asset session

Momentum Pack, $6K–$9K:
3 custom assets in 45 days from 2–3 sessions

Advisory Retainer, $2K–$4K/month:
ongoing cadence with 1 or more assets monthly

Pricing flexes with length, time, and complexity.

How many revisions are included? One focused revision round to finalize the asset, plus minor edits when we adapt it for reuse. Additional revisions trigger a restart.

Sample Scenarios

Fundraising Narrative: Tighten the story, highlight traction, and equip the CEO with a 2-page investor brief.
Enterprise Sales Enablement: Unify messaging across deck, explainer, and talk track to shorten cycles.
Advisory POV Launch: Publish a Signature Doc and repurpose it into a month of posting and a conference talk.
Product Positioning Reset: Clarify the problem, name the framework, and align sales and product with one explainer.

Proof Points

Faster agreement from prospects, stakeholders, & clients
Messaging consistency across teams and channels
Reusable content that compounds authority over time

Credibility: C-suite clients across SaaS, Professional Services, Cybersecurity, Fintech, and AI have engaged me to package their complex ideas into hundreds of assets that streamline their decision-making.

Frequently Asked Questions (FAQs)

What’s the usual timeline? Most flagship assets draft within 10 days after the interview. Bundles and retainers run on an agreed cadence.

What if I need it faster? If calendar allows, I’ll propose a compressed schedule with an adjusted fee.

Can you start from existing materials? Yes. Send decks, proposal copy, transcripts, or notes; I’ll consolidate and elevate into one clear asset.

What inputs do you need from me? Context, audience, desired outcomes, any must-include points, and access to prior materials.

How many revisions are included? One focused revision to finalize the flagship asset, plus light edits when we adapt it for reuse. Additional revisions trigger a restart.

Who owns the work? You do. Final files and source text are delivered for your internal use and repurposing.

How do you match my voice? A short prep, a recorded interview, and a tight first-draft review. I mirror your cadence, terms, and thresholds for detail.

How much time will this take me? Typically 30 minutes for the interview and 15–20 minutes to review the draft.

Do you sign NDAs and handle confidential data? Yes. NDAs are standard. Files are stored securely and used only for project delivery.

Can you work with our team and tools? Yes—Word/Google Docs, PowerPoint/Slides, and most proposal platforms. I collaborate with SMEs and approvers.

Do you do design, or copy only? Both, as needed. Copy first with light layout guidance. I can hand off to your designer or coordinate with one if needed.

Which industries do you cover? Broad B2B focus with depth in SaaS, Professional Services, Cybersecurity, Fintech, AI, and Federal/Commercial crossover.

Do you use AI tools? Yes, carefully, for research support and drafting accelerants—never to replace judgment, voice accuracy, or fact-checking.

How do you ensure accuracy? I source from your materials, confirm claims in review, and flag anything that needs verification before publication.

What reading level do you target? Plain-English executive readability; scannable, decision-oriented structure.

How does reuse work? One flagship asset seeds posts, slide notes, emails, and briefs so every channel says the same thing, the same way. Reuse suggestions are included with each asset.

What are the payment terms? Invoice via email; ACH/online/credit card/checks accepted. Fixed scopes require a deposit; retainers bill at the start of each term.

Can you support Federal Contractor (FedCon) messaging constraints? Yes—tone, claims, and calls-to-action are tailored for procurement rules and long cycles.

What formats do I receive and provide? Most any editable source (Doc/Slides), clean PDF, and any agreed snippets for reuse. I create assets in Microsoft Office file formats.

What happens if a project pauses? I’ll hold materials and resume on a new timeline. Extended holds may require a calendar reset.

Tell me about pricing. Isn’t your price higher than most writers or freelancers? Some clients have said the same—until they realize that what’s created isn’t just a document, it’s a revenue-accelerating asset. You’re not paying for words or pages; you’re paying for traction, authority, and conversion. If a $5K asset brings $50K in revenue or credibility, that’s not an expense—it’s leveraged investment. If it still feels “too expensive,” treat that feeling as useful data: it usually means your current business activity isn’t yet aligned with a written asset like this, or the business isn’t yet positioned to capture the return it’s built to create. In that case, it’s often wiser to revisit later. When the timing is right and the asset can be fully leveraged, the investment stops feeling “expensive” and starts feeling necessary. My services are built for leaders who are ready to invest at that level.

Next Steps

Your expertise deserves packaging that earns attention, trust, and action.

Ready to turn your insight into documents with impact?

Email me to schedule a 15-minute Discovery Call.