Website Benefits
There
are many benefits to a company website. Most fall into 1 of 3
categories. Are you most interested in: Advertising, Company
Image, Functionality, or all of the above?
Company Image
 | Website can greatly improve the professional image of any
business.
Q: Would you like to list your website address on your
business cards, brochures, and other advertisements? |
| A quality website denotes a quality business. Companies
that invest in a quality website demonstrate their
commitment to quality service and quality products.
Q: Do you sense this when you look at other company
websites? |
| Websites allow smaller businesses to compete with larger
companies.
Q: What do your competitors' websites look like? |
| Websites allow you to showcase your work, provide
references, samples, or a portfolio.
Q: What could you showcase about your business? |
Functionality
| Websites provide open communication. You can receive
orders, price quotes, and requests for information. You can
provide information like your services, products, hours,
rates, and so forth. With online forms and email available
24 hours a day, your customers have no excuses for not being
able to contact you.
Q: Do you think that better communication could expand your
business? |
| Websites allow you to get instant feedback from prospects,
current customers, or previous customers.
Q: Could your business be improved if you knew what your
customers were thinking? |
| Websites allow you to streamline your business by
publishing your business hours, holidays, specials, sales,
contact information, and more.
Q: Would your phone time be reduced if your customers knew
they could get this info online? |
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Advertising Benefits
| Websites offer tremendous cost savings.
Q: Have you ever advertised in the Yellow Pages, Newspapers,
or Magazines? |
| Websites offer broad exposure.
Q: Is you business limited to a local community, or could
you expand to neighboring counties or states? |
| Websites provide full time customer service 24 hours a
day, 7 days a week, 365 days a year-From anywhere in the
world.
Q: Do your customers ever have trouble reaching you? |
| Websites improve sales with more effective communication
that is faster and more detailed.
Q: Would your customers be happier if they had more
information to work with? |
| Websites can "Pre-Sell" Customers, giving them
all the information and time they need to make decisions.
When they respond online or call on the phone, they're
already sold on your business.
Q: Would you rather spend time trying to make a sale, or
actually doing something? |
| Websites help you keep customers coming back by allowing
them to easily visit your site, see what you are doing,
watch for specials, features, sales, or whatever.
Q: Do you think your customer loyalty could be improved? |
Summary
So now, when you hand someone your business card or brochure,
they will also see your website address. When they later have a
need for your product or service they can see your business on
the Internet and find the information they need to make a buying
decision. If you've moved to a new location, have a new phone
number or new business hours, or if anything else about your
business has changed, they can still reach you through your
website address. |
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